Elizabeth been involved in the beauty industry all her working life, initially starting out with her own hair dressing salon and as a beauty therapist before starting The Beauty School in Warrenpoint, Co. Down.
‘I always knew I wanted to teach others the skill of beauty therapy and highlight that it is just that – A SKILL! I feel it is important to give a fresh approach to beauty training since it is a fast moving and ever-evolving industry. A crucial component to being a good therapist is client communication and excellent customer service. I feel this is a skill that needs to be nurtured alongside practical training.’
The decision to open a beauty salon in Warrenpoint was an easy one for Elizabeth as it has been a long-standing dream for the entrepreneur. Elizabeth focused her efforts on educating others and worked for many years in local colleges teaching enthusiastic and talented therapists. Recognising her passion for developing others, and incorporating her experience and knowledge of the beauty world, Elizabeth set up The Beauty School in 2007.
The school very quickly gained a reputation for delivering high quality training and providing excellent customer service. In only a short time, the demand for training (and interest from experts in the beauty industry) resulted in the School having to move to bigger premises.
Even in tough economic times, it seemed the demand for beauty treatments and products was on the increase and so Elizabeth responded to demand by opening a brand-new beauty school – with a difference! A unique factor, and benefit that sets The Beauty School apart from others, is that all the therapists are industry experts and qualified beauty trainers.
So, what is behind the success of The Beauty School? The Beauty School offers training courses that are not available anywhere else in Northern Ireland and Ireland. Elizabeth believes that it is essential to offer quality products and excellent service and training. She also believes it’s about listening to what salons and clients want and being able to respond quickly and professionally to their needs.
With an established Beauty School, Elizabeth and John moved into product development and have now launched a new body wrap (MiniMi) to the beauty industry. Demand for the new product is high and there are now plans to expand The Beauty School even further.