6 Tips to Make My Lash Extensions Last Longer


Any lash addicts in the building? YEAH! Well then you NEED to follow Nouveau Lashes on the gram. Nowadays we don’t have the time or patience to apply fake eyelashes every day. (We barely have enough time to use an eyelash curler!) So it’s no surprise that lash extensions have become increasingly popular in recent years.

Yes, the process can be tedious (with appointments lasting 1-2 hours – sometimes we nap!) but the end result is worth it: Our lashes are longer and much fuller, plus our makeup routine is cut in half – there’s no need to curl our lashes or coat mascara on them. And because they’re dramatic, we don’t need to wear any other eye makeup. (We’re SOLD!). So with lash extensions forever on the rise in popularity, especially in Ireland, we take a look at 6 key tips to make your extensions last longer and help keep them intact.

  1. Sleep on your back.

This might sound like a crazy request (unless you already sleep on your back), but it’s really important directly following your application, since the glue takes a while to dry fully and you’ll otherwise get weird kinks. After a night or two, resume your normal sleeping position.

  1. Give your lashes a little — OK, a lot — of TLC.

When removing your eye makeup (liner, shadow, etc.), gently go over the area with a cleansing wipe instead of placing cotton pads or puffs over your lids – not only could you eventually weaken the extensions and mess them up, the cotton fibers get stuck on lashes (not good). Nouveau Lashes ‘Lash & Lid Foaming Cleanser’ and ‘Lash & Lid Cleansing Brush’ are LIFE SAVERS!

The gentle foaming cleanser is designed to encourage effective lash and eyelid hygiene by removing potential irritants, whilst thoroughly cleansing and conditioning the eye area. The hypoallergenic formulation is gentle on even the most sensitive eyes. Key anti-ageing ingredients also provide intense hydration and moisturisation to allow the skin to better defend itself against environmental aggressors and other ageing effects. 

Pro tip: This cleanser is the perfect way for your to clean your Strip lashes (allowing for re-use), your make-up brushes and it also removes traces of strip lash adhesive on the eyelids

Use this cleverly designed ‘Lash & Lid Cleansing Brush’ with your ‘Lash & Lid Foaming Cleanser’ to thoroughly clean the lash and eyelid area. Working with the foam texture of the cleanser, the varied bristle layers clean deep into the lash and lid area whilst respecting lash extension bonds. It’s the perfect accompaniment to the ‘Lash & Lid Foaming Cleanser’ to use at home on your natural lashes as part of your beauty routine or as the perfect aftercare product for our lash treatments.

  1. Lube them up.

You might think keeping your lash extensions dry is smart, but they actually stay nicer, longer, when they’re oiled up (this helps keep them flexible). We recommend Nouveau Lashes ‘Lash & Brow Conditioning Serum’. It contains a complex blend of multi-vitamins and conditioning actives, this new and improved conditioning serum is the ultimate conditioner for lashes and brows. Packed full of nourishing goodness, used daily, this serum provides lashes and brows with all they need to appear instantly conditioned, as well as provide long-term benefits to help give a fuller appearance. Powerful anti-oxidants also help protect lashes and brows from everyday environmental pollutants. When used beneath mascara, it can also act as a primer. Suitable for both lash extensions and natural lashes, it’s the perfect aftercare item for our LVL treatment. The hypoallergenic formulation is gentle on even the most sensitive eyes.

  1. Comb them out.

To prevent any criss-crossing or wonky-looking lashes, use a spoolie wand or a clean mascara wand. Close one eye, place the spoolie on top of your lashes, then roll the brush over lashes to keep them defined.

  1. Resist playing with them.

Your eyelashes shed naturally, so when you have extensions, this will help push them off. If an extension looks out of place, avoid playing with it or twisting or pulling it off — you’ll risk losing your natural lashes. Let them come out on their own, and use a spoolie to brush them back into place in the meantime.

  1. Didn’t get the chance to book your removal appointment?

Nouveau Lashes carefully formulated ‘Lash Extension Remover’ removes Individual Lashes applied by your Nouveau Lashes Technician during our SVS, Extend and Express treatments. The gentle, kind to skin formula effectively and comfortably removes lash extensions in the comfort of your own home, whilst conditioning your natural lashes and reducing any risk of damage. Please note that this product is not intended for use with Strip Lashes.

Pro tip: Cleanse eyelids and around eye area with Eye Make-up Remover to remove any residue after using the product.

The best eye shadow colours for your eye colour                                                              

In a perfect world, all makeup looks and products would be created equal. They would match every skin tone, eye color and face shape perfectly. Alas, makeup is not a one-size-fits-all kinda thing. Sigh!

This cruel reality can be especially evident with eye makeup. There are hundreds upon hundreds of gorgeous shades, color combinations and textures out there, but not every one of them is going to be complementary to your eye color. And, since eyes are the crown jewels of our faces, we want to show them off, right? Well, to help you out, we hunted down the perfect eye shadow colour for your eye colour. The world may be a little more perfect than we thought …


For Blue Eyes

You and your baby blue have it pretty good. It’s likely your bright, ocean-colored eyes are the first thing people notice. Well, give ‘em even more reason to stare by trying a sultry, brown smoky eye that provides the perfect color contrast for your eyes!

For Hazel Eyes

Your eyes are quite an enigma. You’re not quite brown and not quite green, but somehow manage to get the best of both worlds. You lucky lady. Own those dual-colored eyes by rocking an eye look that mimics the same green-to-brown ratio.

For Brown Eyes

A little chrome effect goes a long way with your brown peepers. Start with neutral, earthy browns as a base and top it off with a soft, shimmery finish for an illuminating eye look that will deepen and dramatize your eye color.

For Green Eyes

Your emerald eyes are a rare commodity, so you better put those babies on display. Offset the green with rusty orange eye makeup to really make them pop. Make sure to blend the shadow out well so it has more of a smoky effect and to avoid overly concentrated color.



Hack For Cleaning Makeup Brushes

We all know we should do it regularly, but in reality cleaning our makeup brushes is a chore that often we neglect.

It seems like we aren’t the only ones who detest the faff that comes with washing your brush set, as there is a minimal effort hack that has gone viral on the internet.

The MakeupAddiction Reddit thread is a well known go-to source of beauty knowledge and it has thrown up another gem of a tip that was first picked up by Revelist.


The Reddit user shared a genius tip for washing makeup brushes, and it involved a washing machine.

She wrote:

“People are going to be horrified by this, but I put my brushes in the washing machine. I pre-soak them in a soapy solution to start the product breaking down, put them in a pillowcase, tie it shut and wash them all at once on a warm/delicate/no spin cycle. They come out spotless and I haven’t had one fall apart yet.”

She added that her usual technique is to wash them in a couple of towels to minimise any damage.

If a brush falls apart she puts it down to “natural selection”.

If you’re going to try this.. You have to still pre-soak all your brushes, find a spare pillowcase you’re cool with getting wet and covered in excess makeup, AND use an entire delicate spin cycle JUST for your brushes. That’s a lot for a water bill.

Unless you’ve got a gazillion brushes, it probably takes the same amount of effort just to hand scrub them in your own sink and lay them out flat to dry — it’s far less damaging that way, anyway.

We’re intrigued. Perhaps we’ll test this out with some cheaper brushes in our collection before throwing the penny ones in the wash.

Brow Mistakes You Need to Stop Making

Besides regularly checking in with your local HD Brows Stylist, we’ve come up with a few do’s and don’ts at home to get your brows back to their naturally thick state. Keep reading to find out our tricks to getting the best eyebrows of your life.

Keep Your Brows Product Free

Avoid getting any lotions, gels, sunscreens, foundations, or moisturisers on or around the brow area. These seep into the brows and cause hairs to fall out, as well as prevent hair growth. We tend to treat the brows as skin, but they’re actually hair follicles, and if we wouldn’t put something on our scalp, why would we put it on our brows? Clients who are careful to avoid any lotions have noticed tremendous growth — it just takes patience!

Bonus: We have advice for anti-aging! You never want to put creams on your eyelids, because the lids don’t wrinkle, they sag! So by tugging on it and applying lotions, we are doing more harm than good.

Use the Right Mirror

Avoid magnifying mirrors. Always pluck in dull lighting and avoid magnifying mirrors because you will lose perspective and over-tweeze.

Do Not Get Scissor Happy

Thou shalt not over-trim brows! A choppy, uneven arch is not good. Actually, very few women actually need trimming. To trim the correct way, brush up hairs and just cut the hairs that stick out of the majority. You want to keep brows looking neat and even but by keeping them feathery you are also creating a fuller-looking and more lush brow.

Make Sure Your Brow Starts in the Right Spot

There is a common misconception that brows must align with the outer side of the nostrils, but they should actually align with the inner side or bridge of the nose. Separating brows too far apart makes facial features appear wider.

There’s Such a Thing as Too Much Brow

You also do not want to overfill your arches. Everyone wants fuller, bolder brows — but some people seem to be overdoing it with the pencil. We suggest going no more than a shade darker than your brows. This will enhance your brows and bring out your eyes without exaggerating them. Brows are meant to enhance — not to distract.

Tweezing Is the Best Option

By all means, do not wax or thread yourself – leave this task up to the HD Brows experts! Tweezing is the most precise at-home method because you’re only pulling a single hair at a time. With brows, every single hair makes a difference or plays a role in the shape of the brow. Waxing untrained lacks precision but also stretches this delicate skin. Threading… well let’s just not go there!

Invest in a Good Brow Pencil

A good brow pencil should give the illusion of natural hairs — not look like artificial tattoos. The three colours (bombshell, foxy and vamp) are carefully designed to perfectly suit every hair colour. The dark is not a black but rather a black-brown colour. The medium is a true brown (no red tones) and the light is a perfect taupe for all blondes to help bring out the brows and enhance the eyes.”


7 Pre-Wedding Appointments Every Bride Should Make

Follow our treatment timeline to be ready and glowing for your big day. 

Firstly, congratulations on your pending nuptials and secondly, get ready for time to run away from you faster than ever, because your wedding day will be here before you know it! And even if you’re still 6 months, a year, or even longer away from your big  day, it doesn’t mean you can’t start booking your beauty appointments now.

Don’t know where to start? Here’s a quick timeline of treatments from the experts.

1 MONTH BEFORE: Cleansing facial

The training academy’s very own salon, Beauty & Co Beauty Clinic’s beauty therapist, Nicola Byrne-Fegan, advises that even if you go for facials on the regular, you don’t want to be doing anything too deep-cleaning near the day. “A month will give you some nice breathing space, but the glowing effects will still be apparent”.

2-3 WEEKS BEFORE: Hair & Makeup test

MUA, Emma-Jane Heatley, highly recommends having your hair and makeup trials well in advance. “This is your opportunity to experiment with different looks, styles and products and see what works best”. Scheduling it a couple of weeks before the wedding will allow time to resolve any skin or hair issues. “Try booking your appointment in the morning and then wear your makeup and hairstyle throughout the day. This way you’ll get a feel for how it holds up and what you might need to have on hand for touch-ups”.

10 DAYS BEFORE: Hair colour

The Beauty School Training and Sales Manager, as well as experienced hairdresser, Laura Murray, recommends colouring 10 days prior to the wedding. “Colour becomes more beautiful after two or three shampoos”. The pigment’s oxidant settles and the colour becomes more natural. She also discourages deep conditioning just before the wedding, as it makes hair too soft and harder to style.

1 WEEK BEFORE: Facial massage

Beauty therapist, Karen McVeigh, advises going for something gentle and soothing. “A facial massage will help to boost lymphatic drainage and blood circulation for a glowing complexion. Plus with one week to go, you’ll probably be in need of a relaxing hour in peace”. She recommends trying the Collagen Wave Radio-frequency facial, even throughout the countdown to your big day, to ensure your skin is glowing. Or why not book in for a MiniMi Inch Loss Body Wrap instead. It will reduce stress, relax your muscles, improve circulation and best of all if that dress is a little too tight.. you’ll lose inches!

4 DAYS BEFORE: Plucking/waxing

Elite HD Brows Trainer, Katie Everitt recommends having your eyebrows groomed and/or tinted four days before the wedding (click here to find your local HD Brows Stylist). “Keep the shape close to your natural brow contour, with added grooming and definition”. If planning a bikini, underarm or other waxing, schedule this at the same time.

2 DAYS BEFORE: Tanning

Experienced spray tan technician and trainer, Orla Magennis says “you can’t deny that bronze glow!” She suggests Bellamianta Luxury Tanning. “Be sure to do a trial one month before the wedding (click here to find your local stockist) and if you’re satisfied with the results, reschedule two days before the wedding”.

Not a tanner? Orla recommends using a Self Tanning Gradual Moisturiser. The ultimate skin treatment that’s suitable for all skin types. The luxurious gradual moisturising lotion is easily applied and ideal for creating a radiant, buildable colour. Use as a sumptuous daily moisturiser to hydrate and nourish, whilst you extend and maintain your gorgeous glow. It also has anti-cellulite properties that help combat wrinkles, dryness, and other symptoms of ageing or neglected skin.

ONE DAY BEFORE: Manicure & pedicure

Nail technician, Nicola Byrne-Fegan, advises the safest way to prevent a chipped mani is to save it until the day before the wedding. “Use the appointment as your last deep breath before the relatives roll in, or book in with your bridesmaids for a girly pre-wedding date”. She advises “Go for a gel finish and hopefully it will last throughout your honeymoon!”

A Guide To Becoming A Beauty Entrepreneur

Keeping on top of trends and being active on social media can help you stand out in a crowded market. From lash lifts to brushed up brows, it’s crucial to keep on top of trends in the beauty business. But cultivating your brand identity should also include being passionate about your product and providing star service. We share our insights and advice on how to start a beauty business below.

How can I stand out in a crowded market?

We stress listening to your customers! Ask for customer feedback and keep an eye on competitor activity, but not to the point that you are so busy looking over your shoulder that you don’t focus on your brand.

Part of your customer research should be an awareness of what’s missing for local consumers. Have your own stamp on the industry, stand out from the other salons in your area and make a difference.

Customer research can be done through social media too. We advise interacting with people who offer a similar service to you. This helps build contacts and keeps you in tune with the voice your competitors are projecting on social media.

Always ensure there is a part of your day you dedicate to growing your business. Between 10 minutes to an hour a day dedicated to thinking ahead works wonders!

We also emphasise that running a small business is not a 9-5 job. You need to be continually reassessing your business model and direction. Put yourself in your customers’ shoes and ask if you are offering what your market wants.

Media mentions can increase public awareness of your brand. We recommend reading every article you can about beauty in the press and if it relates to your business, track down the journalist and send them an email.

While it’s important to be aware of the trends covered by the media, you should also stay true to your venture. Ensure your business comes from a sincere place. There is nothing worse than a brand simply born out of market opportunity.

What are the trends of the moment?

We are emphasising the popularity of brows, lashes and tan. Other trends are inch loss and skin care – combining inch loss wraps with nourishing ingredients to treat skin.

We feel men’s grooming is a growing market that’s already quite established. Male HD Brows and male tanning is growing in popularity. There is demand as long as men are enjoying fashioning themselves.

Standing out from your competitors and offering a product or service you’re committed to is more important for your business’s survival than jumping on trends. A successful beauty venture needs to be ahead of the trend or set the trend.

How can I hire the best employees?

Beauty businesses succeed through great customer service, so friendly and reliable staff are vital! Our valuable advice about taking on new recruits as your business grows is that we favour traditional recruitment methods. For example, we don’t recommend recruiting your biggest Facebook fans, as we believe it’s the quiet, hard-working ones who are not on social networks who have turned out to be the most loyal and long lasting employees.

Planning, persistence and addressing any worries you may have at interview stage can help prevent future problems. We recommend doing a trade test with the most promising applicants.

There were mixed thoughts on taking staff straight from training. Attitude and work ethic cannot be taught and in our experience is critical. Colleges are a great source of fresh talent, but “newbies” require further training. We advise that you should realise you have to dedicate two years to them.  This includes in-house training, mentoring and teaching them how to work in a salon.

What’s the best strategy for business growth?

Underestimate sales! We recommend a straightforward approach. Cost control is your main concern. Why not use a spreadsheet rather than spending on expensive accountancy software?

Hire a trusted accountant as early on as possible. As you grow, profits and therefore tax liabilities grow – make sure you get the best, most relevant, tax planning advice. So many clients rely on ‘the man in the pub’. We advise underestimate sales; overestimate expenses, as that gives you a buffer of protection.

Social media is a good starting point, aside from joining in beauty business conversations on Twitter, adding people in the industry on LinkedIn helps for keeping in touch.

We suggest attending trade shows to build relationships and joining a membership group like the British Association of Beauty Therapy and Cosmetology (BABTAC) and Associated Beauty Therapists as a means of keeping up to date with industry developments and accessing advice.

Building connections with other businesses in your local area can also be beneficial. Become friendly with local business that are helpful to network with, and work with nearby businesses to offer local discounted deals.

When launching a new business, invest in people! Never presume you know it all, you will always need people on your team who can do one thing better than you, so you are always learning.


Have you got any advice you’d like to share? Get in touch and your tips could be added to our blog.

May Salon Marketing Ideas

‘April showers bring May flowers!’ You’ve heard it before and we hope it does since the wedding and festival season is just around the corner. May salon marketing ideas are fun because of the wide variety of angles to choose from. Brands around the world will start hopping on the wagon of ‘getting in shape in time for swimsuit season,’ but did you know that May is also has some National Days. So let’s have a look at a few marketing strategies you can use throughout the upcoming month.


Skin Cancer Awareness Month: 1st-31st May 2018

On Social Media
  • Raise awareness within your community with a month-long campaign. Create posters, graphics, and get in front of the camera for educational videos!
On Your Salon’s Premises
  • Product Samples: Align your social media campaign efforts with some in-salon offers and promotions! Give SPF products samples away and talk about skin cancer awareness during client consultations. Even offer to pre-book a treatment before your customer’s holiday!
SMS & Email Marketing
  • Similar to your social media campaign, raise awareness about the issue and link any treatments, products or offers within your messages.
  • Targeting clients going on holidays: Take notes and jot down when some of your customers are going on holiday. Target these customers with a special sun prevention treatment 1-2 weeks before they head out of the country.


May Day Bank Holiday: 7th May 2018

Special Promotions
  • Day Getaway: Think about what your customers could be doing on the bank holiday and what you could offer them. A short break offer, a spring/pre-summer themed menu or a special treatment or package?


National Women’s Health Week: 13th-19th May 2018

On Social Media
  • A competition: Ask clients to track their steps, water intake or other healthy activities. Host the competition for a week and ask for photo of the achievement. The highest number wins a package or hamper, extra TreatCard points or a complimentary treatment. Don’t forget to use a branded #hashtag for the competition!
  • Spread the word: Ask clients to share their healthy-selfies and share some inspiring quotes! 
On Your Salon’s Premises
  • Hosting a potluck/swap party: Set a day to arrange a healthy potluck or lunchtime treat for lunch break appointments.
  • Team-bonding: Treat your staff and organise a free yoga or Zumba class during the week for some fun!


National Senior Health & Fitness Day: 30th May 2018

On Social Media
  • Run a contest: Have a competition on Facebook or Instagram (like & share / like & comment) and offer an ‘X’ amount or % off treatments, redeemable when a client comes in with their grandmother or grandfather.


The Start Of Wedding Season

Weddings are a perfect opportunity for every salon/spa business. Below we focus on using social media to engage customers, market your services and provide inspiration for looks!

  • Attend and display at local shows
  • Offer pre-wedding trial runs
  • Reach out to bridal magazines, introduce yourself and your services, and possibly pay for advertising
  • If you don’t do make-up, but do hair (and vice versa), try to establish a relationship with an MUA or a salon who specialise in that and cross-promote each other
  • Set yourself up for onsite services (something to consider as an additional branch to your salon/spa)
  • Hire a photographer to capture the behind-the-scenes of your salon’s bridal activity and use the photos for social media advertising, print publications and/or a lovely email souvenir follow-up for your client (or take your own photographs)

Train in a new treatment and start promoting the new treatments, services and packages, leaving couples, brides and bridal parties, ample time to book in before their important day.

Wedding Portfolio:

You might not have all the photos you’d need to create a full photobook just yet. So just start building a book of the looks you create in preparation for later on in the year (around August, September). If you already have a lot of ‘wedding-inspired looks,’ then create a portfolio (photobook) and use it to promote your services in your salon and online.

Integrate Flowers:

Wedding season, as well as the festival season, calls for using flowers in your marketing. They could easily be showcased in your salon, or perhaps you could even reach out to a local florist and work out a seasonal partnership.

The Month Of Mobile:

Setup and promote Online Bookings. If you’re not providing a mobile option for your clients already, you’ve got to get up to speed. Being online (Facebook, Instagram, Twitter, Snapchat) isn’t enough anymore! With everyone’s lives getting more and more fast-paced, it’s important to provide your customers with alternative ways to book when they can’t ring or drop by your salon. Salons that offer online bookings make more money than those who don’t.

Provide an ‘Open 24/7′ option on multiple platforms to avoid missing customers. With wedding season kicking off, people going on holidays or attending festivals, let’s make May the month of mobile: website responsiveness, salon app, online booking, etc. With just a few clicks, you can increase revenue and customer satisfaction.


Have you any May Marketing Ideas to share? 

How Beyoncé Got Her Coachella Makeup to Last

While we can’t all be Beyoncé, who made history when she headlined Coachella 2018 — bringing Destiny’s Child on-stage, as well as husband Jay-Z, and performing an epic dance routine with her sister Solange Knowles — Beyoncé’s makeup artist, Sir John, shares his secrets of exactly how she managed to look so flawless despite the sweltering California desert heat. He reveals genius ways he kept Queen Bey’s makeup perfect throughout her 2 hour, 24 song set, and not to mention 4 outfit changes, keeping her Coachella 2018 performance makeup in tact! 

Try these makeup hacks yourself this summer!

1) Ditch your moisturiser to ensure makeup stays put on the day of a big event. Going to a wedding someplace hot? Don’t use moisturiser the day of — skip it! Sir John recommends starting with a layer of primer. Of course, don’t skip your SPF. Make sure your primer has an SPF of 30 or above or use an oil-free sunscreen.

2) Double down and layer up to make your look really last. Duality is key, so you want to make sure you use a liquid foundation and a powder buffed into it with a brush. Sir John explains if he’s using a cream blush, he uses a powder blush on top of it. He uses two layers of highlighter: a cream and a liquid. If he uses a cream eye shadow or liner, he then uses powder on top of it. Even on the brows, use a pomade with a powder on top. When you have that duality, it’s not going to go anywhere! 

3) Don’t bake your face. “I have a quote, ‘I don’t bake, I cook,’” Sir John says. What that means is, he is against baking because he’s not a huge fan of putting so much powder on anyone. When you’re baking, you’re actually aging your complexion in a way. So, he only uses a loose powder or translucent powder just to absorb the oil in the foundation or concealer or t-zone.

4) Always blot before you powder. Between songs, Beyoncé’s MUA had less than a minute backstage to do touch-ups, during which point he made sure to soak up any oil or perspiration. You want to blot the oil or perspiration before you go in with powder. He said he used to live in New York City and would see women on the subway every morning applying powder when they’re shiny, pressing the oil back into the pores. You want to absorb that oil up and then place your powder.

5) And finally, lip prep is key! One trick for helping your lip colour last is to use a sugar scrub first. Then topped off the lips with a layer of the lipstick.