HD Brows collaboration with Crystal Artist Sara Shakeel

HD Brows collaborate with the original Crystal Artist and Instagram sensation, Sara Shakeel, for their 2018 Christmas campaign.

Christmas is all about feeling amazing; spending time with loved ones, treating yourself to things you might not usually invest in and feeling empowered by your life and beauty – it is THE season to sparkle and crystal artist Sarah Shakeel knows how to add a touch of that.

So when British beauty brand HD Brows, known best for their award-winning treatments and products, joined forces with Sara, who has Instagram fans such as Rosie Huntington-Whitely, Jessica Alba and Miley Cyrus regularly showing love of her posts, it seemed like the perfect collaboration for the pair who are driven by beauty and positivity.

Sara said about the collaboration “positivity, hope, love, memories and god inspire my art, but I’m also inspired by so many strong women/celebrities such as Rihanna, Lana Delray and Tyra Banks. From the second I laid my eyes on the HD Brows campaign imagery I was in love. The simplicity of the eyes, full brows and minimal styling was the perfect foundation for me to add my extra glow to it!”

A lot of Sara’s work is focused around female empowerment after her #glitterstretchmarks campaign went viral, which didn’t surprise anyone more than Sara; “Never in a million years did I ever think that I’d lead this campaign of women empowerment, or letting girls be proud of their own marks, I mean how could I when I myself thought they were not beautiful at first. But little did I know my own gift of creating art unconsciously could change my whole opinion about these marks and every stroke of glitter on the image was a stroke of confidence on my own body marks. My daily reminder is to believe in nothing but yourself!”

HD Brows, who celebrated their 10-year anniversary this year, also understand the importance of self-confidence. Their world-famous seven-step brow treatment is completely bespoke to each individual client – with every stylists taking in to consideration face shape, skin tone, hair colour, make up routine and personal style before creating a totally tailored brow for them. “We don’t believe in one shape fits all, everybody deserves a treatment that is totally tailored to you, and anything else just won’t cut it. Giving the gift of confidence is what drives me and the brand and many will underestimate just how much a 45-minute brow appointment can give to somebody’s confidence” – said HD Brows CEO and founder Karen Betts. Sara too understands that good brow day feeling; “The second your brows are well shaped or well defined your whole image changes!”

This collaboration will accompany the brands exclusive Christmas gift-sets, which include signature brow products and tools, plus an exclusive canvas make up bag for every kind of brow lover;

  • Grow Baby Grow Gift-Set (RRP £50 / SAVING £27.50) includes Lash&Brow Booster, exclusive ‘good brows, good mood, good day’ make up bag, Brow Define and Spoolie Brush. Available in three shades, Bombshell, Foxy and Vamp.
  • Brow Expert Gift-Set (RRP £34/ SAVING £13.50) includes Pro Pencil, Shaper, Brow Wax and exclusive ‘good brows, good mood, good day’ make up bag.
  • Brow Basics Gift-Set (RRP £29 / SAVING £15.50) includes Browtec, Brow Beater and exclusive ‘good brows, good mood, good day’ make up bag. Available in three shades, Bombshell, Foxy and Vamp.

“Whether you’re on a regrowth programme, new to a brow make up routine or an eyebrow pro, this year we have a gift-set fit for everyone.” said Karen Betts.

Stylists and Stockist can place their order by calling +4428 4175 3900. Or find your local stylist by clicking here.