“I Got a Lash Lift, and OMG — the Hype Is So Real”

Carrie Carrollo from Popsugar tried and tested a lash lift.

My eyelashes and I have always had some beef. While I lust after long, wispy lashes, they’re short and naturally straight, and they refuse to stay curled for more than an hour at a time. I’ve tried my fair share of solutions — fibre mascaras, growth serums, and falsies, for example — but they all felt like a chore to apply. After trying them all, it started to look like eyelash extensions were my only hope.

But no matter how many Yelp pages I combed through and sketchy Groupons I narrowly stopped myself from buying, I couldn’t justify the cost and upkeep of extensions. I was prepared to accept a life of subpar lashes, but then something seriously magical happened: I discovered a Lash Lift!!

Like the name would suggest, a Lash Lift is a treatment that adds a semi-permanent curl to your lashes for 6-8 weeks! — at a time. Think of it as a mini version of the hair perm your mum sported in her glory days, sans regretful throwback photos. While extensions can easily run you over £150 and require touch-ups every three to four weeks, LVL Enhance Lash Lift’s have an average treatment price of £45, and the amount of aftercare maintenance is only applying the ‘Lash and Brow Conditioning Serum’.

I’ve become fully confident going mascara-free.

I’ve become fully confident going mascara-free when I’m in a rush and, to be honest, just feel prettier in general. Best of all, I haven’t touched a lash curler in over 12 (yes, literally 12) weeks! To see why I’m never turning back, read on for the full low-down on every step of the process, plus photos and tips.


How to Prep

The only thing you need to know is to arrive at your appointment with naked lashes. We all have places to be, so it’s OK if you’re coming from work with mascara-coated lashes (it will be removed pre-treatment), but it makes the entire process smoother and faster. As soon as you lie down on one of the comfortable beds, the *transformation* can begin.


What to Expect

From beginning to end, a lift is completed in 4 steps and takes approximately 40 minutes. It goes a little something like this:

Step 1: Choose your curl

Similar to extensions, you (and your natural set of lashes) have some say in the final product. Mine grow extremely straight, so my technician and I made the joint decision to go for the most dramatic look. Those who already have a bit of curl may prefer the “natural” option, and if you’re not sure which to choose, you can try something in between.

Step 2: Clean eyelids and lay down a shield

Annnd we’re off! The first order of business: protecting your bottom lashes by placing under eye treatment pads over them, directly below your water line. This ensures they stay out of the way and won’t accidentally get curled with your top lashes. Next, the area is gently cleaned to remove dirt and oils and a more gentle version of false eyelash glue is swiped onto your lids, aka the bonding gel. After it gets tacky, a shield (selected based on your curl of choice) is placed down.

Step 3: Glue lashes onto shield

Once the shield is safely in place, your lashes are adhered to it using the bonding gel in an upward-sweeping motion. This is done to “set” the shape of the curl for the entire process.

Step 4: Add lash lifting balm

When it comes time to do the actual lifting, the lifting balm is applied to the lashes, starting just above the root, which breaks down and resets the bonds in your hair. In simpler terms, it’s exactly what makes perm treatments as long-lasting as they are.

If you suffered a hair perm horror story in your younger days, be warned that it may induce some temporary hair PTSD. But if you’re a perm virgin like me, just know the scent is quite strong. I never felt any pain or burning. After they’re fully saturated, the lifting balm is left to sit for a few minutes dependant on the type of your lashes.

  • 10 Minutes: Fine, Dry, Sparse Lashes 
  • 12 Minutes: Average, Healthy Lashes
  • 14 Minutes: Thick, Coarse, Dense Lashes
  • 16 Minutes: Extremely Thick, Coarse, Dense Lashes

Step 5: Remove lifting balm and apply the Volumising Fix

The lifting balm is removed with a Q-tip and a second formula is applied. My tech referred to this as Volumising Fix to essentially lock everything in. I’d like to mention that by this point in the treatment, I was on the verge of entering full-on dreamland. In other words: it’s extremely relaxing.

Step 6: Clean lashes 

The Volumising Fix is removed, and a tint is applied. After the final timer goes off, the process is complete! The tint is removed, and your freshly curled lashes are carefully detached from the shields. The cotton pads and shields are discarded, and the area is thoroughly cleaned.

For aftercare, Nouveau Lashes ‘Lash and Brow Conditioning Serum’ must be purchased as an extra boost of strength and nourishment – similar to a clear mascara. Like they say, you wouldn’t skip conditioning your hair, so why not do the same for your lashes. Containing a complex blend of multi-vitamins and conditioning actives, this new and improved conditioning serum is the ultimate conditioner for lashes and brows. Packed full of nourishing goodness, used daily, this serum provides lashes and brows with all they need to appear instantly conditioned, as well as provide long-term benefits to help give a fuller appearance. Powerful anti-oxidants also help protect lashes and brows from everyday environmental pollutants. When used beneath mascara, it can also act as a primer. Suitable for both lash extensions and natural lashes, it’s the perfect aftercare item for our LVL treatment. The hypoallergenic formulation is gentle on even the most sensitive eyes.

Find your nearest LVL Lash Lift Technician: https://nouveaulashes.com/salon-finder/