Irish Beauty Show

The Beauty School will be attending Ireland’s largest annual beauty show, Irish Beauty Show, on Sunday 4th – Monday 5th March. We will have new product and treatment innovations, the latest trends for spring/summer 2018, educational demos on the LIVE stage (Bellamianta Spray Tan Demo at 2.30pm and HD Brows Demo at 3.15pm, all on Sunday 4th March). We are also sponsoring the Irish National Nail Tournament. And don’t forget… SAVE BIG with our EXCLUSIVE show offers! Swing by our Stand J10 & K10. We’re super excited to see you there!

Buttercrane

The Beauty School will have a stand in the Buttercrane Shopping Centre, Newry from Monday 5th to Sunday 11th February offering Bellamianta Luxury Tanning Gift Sets at an amazing discounted price of 25% OFF. 

Show your clients some love with these February salon marketing idea

New marketing opportunities come with every celebrated holiday. We’ve put together some February salon marketing ideas for you to celebrate the season of love.

“Businesses often forget about the culture, and ultimately, they suffer for it because you can’t deliver good service from unhappy employees.” – Tony Hsieh, CEO Zappos

February salon marketing ideas to market your retail

At The Beauty School, we strongly believe that retailing surpasses a sales pitch and a payment. We have a tendency to put the importance on building trustworthy relationships with your clients and accurately listening to their needs and concerns.

Products & treat gift boxes

This is an effortless idea that you can carry out for the whole month. We are inclined to associate February with Valentine’s day, which can easily isolate clients who are single or feeling alone during that time of year. Promoting product gift sets or hampers to a wider target audience, you ensure that nobody is excluded. Sometimes just saying “bring a friend, sister, mother or daughter” or “treat yourself and be your own Valentine” is much more effective. Or offer ‘his & her packages’.

Marketing with samples

Everyone loves a freebie. The beauty of a sample is that you can target people who’ve already bought previous products, those who displayed an interest in your salon, as well as potential clients in your area. To ensure they return, give away something that becomes a part of their daily life, or provide samples of products that have a seemingly high value to make the offer more attractive.

Scratch cards are relatively easy to create DIY style (check it out here) and can really add that extra touch to set you apart. If you haven’t time to create your own, there are lots of companies out there who print these. So, what to do with your scratch cards? If you have 20 samples of Product A, 30 samples of Product B and 50 samples of Product C, you will have a total of 100 scratch cards. Giving a scratch card away to each client after every appointment creates fun and gives an element of surprise, but above all it generates 100 new opportunities to get clients using a new product or treatment on a regular basis if they liked the sample.

Valentine’s Day

Specific promotions and marketing ideas will work for certain salons. Many clients won’t actually be celebrating Valentine’s Day, since they might either have no interest in it or could be single. Therefore, it is key that we don’t assume this, resulting in isolating clients. It is important to include everyone. Rather than directing your salon promotions towards ‘date night preparation’ etc., sway towards the concept of ‘love yourself’, so all clients are able to benefit. 

Send your special offers by email & SMS

In addition to using social media, why not try sending campaigns by text or email. Be confident in letting your clients know what promotions you have on. In reality, you won’t get clients redeeming offers if you don’t promote. Simply search for V-Day email subject lines and V-Day SMS templates.

Random Acts of kindness

The simplest marketing idea is so straightforward… random acts of kindness! Go to the effort of saying thank you to your loyal clients. Treat them with a little gift, asking for nothing in return. This could be anything from 10% off their fee, an extra loyalty card stamp, extra time added to their treatment etc. The options are endless, but a little goes a long way!

Instagram Posts

Instagram is a fantastic platform to generate brand awareness and advertise promotions. It is also great for sharing inspirational quotes and thank you notes, as well as telling your clients how much you appreciate them, which will easily be mirrored in your online status anyway. Clients love to feel valued, and will be more inclined to review you 5 stars.

Team Building Activity

We strive for a balance and harmony between the mind and the body. Settling back into normality from the Christmas and New Year rush, why not organise a team bonding or yoga class with your salon staff to help reset and chill out. And on the plus side, it will bring staff together and solidify work relations for a successful year ahead.

 

Meghan Markle ‘tones down’ make-up for regal look

MEGHAN MARKLE has toned down her look since bagging Prince Harry, Co-Director of Nouveau Lashes Bridgette Softley has claimed.

Meghan Markle and Prince Harry announced their engagement at the end of the year. The Prince, 33, and his 36-year-old Suits star fiancee will tie the knot in May, and it seems Meghan will be enjoying a more demure look on her wedding day. The star has toned down her beauty regime since hooking up with Harry, an expert has claimed. 

Bridgette Softley, Co-Director of Nouveau Lashes, said: “Since becoming the latest addition to the Royal family, Meghan has noticeably toned down her beauty regime to be in keeping with her new demure regal look. Whilst previously Meghan showed a preference for strip lashes and lash extensions, she now opts for a more natural look.” Looking back at pictures of the LA-born actress, it would seem the star has toned down her make-up regime. She opted for an almost bare-faced look recently in Wales, with a lick of mascara and barely-there foundation. 

Jamie Long, HD Brows Stylist, added: “Preparation for Meghan’s big day will be in full swing, but when your wedding day will be seen by millions of people there is that added pressure for absolute perfection. “There’s no questioning Meghan Markle’s natural beauty and features, and when it comes to her brows, Meghan already has a good shape. “Whilst currently sporting a full and slightly angled brow, I think by softening this to a more natural curve and slightly filling the tail of the brow with natural hair stokes, this would help to frame her face even more.”

Could this be a precursor for the wedding? The young Hollywood star is already set to break with tradition; Meghan Markle make a speech herself, rather than her dad speaking. The US actress’s speech, thought to have Harry’s backing, will include an affectionate tribute to her Prince, along with thanks to the Queen, family and friends. Ms Markle’s father Thomas, 73, a former Hollywood lighting director and intensely private person, is expected to walk her down the aisle but is thought less likely to give a speech. If Meghan’s father doesn’t speak for her, she wants to have the chance to thank her husband and everyone who has supported them. The couple will marry at St George’s Chapel at Windsor Castle on May 19.

Bridgette has recommended a treatment fit for the soon-to-be Princess. She said: “The Nouveau Lashes LVL Enhance is the perfect treatment to naturally enhance the eye, featuring a lift to open up the eye and a tint to add some subtle drama. “This is a great low-maintenance option for the Princess-to-be, with results lasting up to 6 weeks Meghan can be confident that she looks camera-ready for all upcoming royal engagements.”

Bellamianta, the ultimate beauty secret behind DWTS

The secret to this season’s RTÉ Dancing with the Stars Ireland contestants’ glow? Only Ireland’s number one luxury tanning brand, Bellamianta, of course.

Bellamianta Luxury Tan are thrilled to announce their much-loved beauty brand as the official tanning partner of Dancing with the Stars Ireland 2018. From hosts Amanda Byram, Nicky Byrne and Blathnaid Treacy to the Dancing with the Stars Ireland contestants Britain’s Next Top Model Finalist Alannah Berine, Camogie Champion Anna Geary, Actor Bernard O’Shea,  Actress & Comedian Deirdre O’Kane, Former Fitness Model and Conor McGregor’s sister Erin McGregor, Singer Jake Carter, Broadcaster Maia Dunphy, Commentator Marty Morrissey, Business Woman Norah Casey, Olympian Rob Heffernan and former Munster Rugby star Tomás O’Leary – Bellamianta will take care of the entire cast’s tanning needs ahead of each live show. As the competition begins to heat up and the celebrities are put through their paces each week, hoping to strike gold on the night and impress the judges, there’s one performance they won’t have to worry about: the work of their golden glow.

Linda Stinson, co-founder of Bellamianta says“Back again for year two! I am delighted Bellamianta has been chosen as the ‘Official Tanning Partner’ for Dancing With The Stars Ireland. We are working hard behind the scenes each week to ensure that all the stars and dancers are #bellabronzed and glowing. There is a fantastic line up this year and the competition is fierce. Make sure and tune in every Sunday to find out which couple will nab this year’s winning glitterball trophy.”

 

For this season of Dancing with the Stars Ireland, the perfect Bellamianta application – sprayed by the brand’s top tanning technicians – not only serves as a beautiful, natural tan that’s nourishing to their skin, but a sure fire recipe for self-confidence, ensuring the stars look and feel their best for each hotly anticipated performance.

‘Fail to prepare, prepare to fail’ is a beloved motto of Bellamianta and while we’ll have to wait each week to see how they fare with their various dancing challenges, there’s no doubt that they’ll enjoy top scores all round when it comes to their coveted glow. Tanning mishaps are often cause for concern, but with Ireland’s number one luxury tanning brand, this is one thing they needn’t feel nervous about.

Meanwhile, RTE are thrilled to join forces with a home-grown Irish beauty brand. Ruth Kennedy, RTÉ Sponsorship say’s:

“Dancing with the Stars is back after a hugely successful first series in 2017 on RTÉ One, adding some much needed glitz and glamour to our screens on Sunday Evenings at 6.30pm.  11 Brand new celebrities with their professional dancing partners step out of their comfort zones and onto the dancefloor, each hoping to claim the much coveted glitter ball trophy at the end of the series. We are delighted to partner with the Irish owned Luxury Tan brand Bellamianta as the official tan of Dancing with the Stars Ireland on RTÉ in 2018, and we look forward to a successful partnership.”

Follow Bellamianta over the course of this season of Dancing with the Stars Ireland, as they bring you behind the scenes coverage from the show, details of each product used and the professional techniques involved, exclusive beauty tips from your favourite stars, expert tanning insights and so much more. From fool-proof secrets on how to fake the perfect bronzed look to the celebrities’ guide for effortlessly removing tan, consider Bellamianta your official partner for all things tan.

About Bellamianta

When you cross beauty with skin-based nutrition, you arrive at Bellamianta. Healthy, clean formulas that don’t compromise on performance. Bellamianta pride themselves on the premium and health-conscious nature of their products all of which are kind to skin; this self-tanning range is free from parabens, harsh chemicals, parfums, alcohol, GMOs, animal derivatives, sulfates, silicones and petrochemicals. What’s left is the good stuff. The perfect glow for any performance.

The Lash Games

Are you confident in your lash technique?

Sign up to the The Lash Games – the UK’s premier lash competition

Date: 1-2 October 2017
Location: Olympia Beauty, Olympia Exhibition Centre, London

Choose from seven competition categories across four divisions. Open to all skillsets!

HURRY! 15% entry discount for one week only!
Enter code Games17 at www.thelashgames.co.uk

May the odds be ever in your favour…

Please confirm if you are competing in the Lash Games by contacting lisa@thebeautyschool.co.uk 

New MiniMi Distributor

The Beauty School have set the standard of excellence in training, distribution and product development. We understand client and industry demands for quality, and effective beauty treatments and products.

MiniMi Body Wrap rivals any other wrap on the market. It is a non-invasive body wrap treatment, designed to offer you a more sculpted body with lasting results. The advanced technology in the MiniMi solution targets those difficult areas often found on the body. Now an established product worldwide, the success of MiniMi is purely down to its results.

To follow on from MiniMi’s success, we are very proud to announced we have a new MiniMi distributor. Hennessy Hair and Beauty will now be offering the same outstanding MiniMi training courses in Cork. Not only do we offer a superior inch loss product, but we also offer the kind of solid expertise and support that should be expected from a product provider. We strongly believe that our excellent customer care is paramount in developing and maintaining such strong relationships with our clients.

For training dates in Cork, please contact our new distributor, Hennessy Hair and Beauty, directly on +353 21 434 3436 or training@hennessyhb.ie

Northern Ireland Hair & Beauty Awards Winner

Northern Ireland’s best professionals gathered on Sunday evening (9th July) at the Crowne Plaza Hotel in Belfast for the Northern Ireland Hair & Beauty Awards in recognition of the best in the industry. The Northern Ireland Hair & Beauty Awards celebrate the amazing breadth of talent and style in this country. The awards attracted thousands of nominations from the public, who voted for their favourite hair and beauty guru’s.

The awards, hosted by Pamela Ballantine, showcase Northern Ireland’s creative talent, rewarded those who excelled in their field and perhaps more importantly – celebrated together as one powerful and exciting sector at the gala dinner.

The Beauty School in Warrenpoint, Co. Down is Ireland’s leading beauty training academy and sole distributor in Northern Ireland and Ireland for High Definition Brows (HD Brows) and Makeup, Nouveau Lashes, MiniMi Body Wrap, Bellamianta Tan, Gamax Nails and much more. The Beauty School also has the only Collagen Wave machine in the whole of Ireland and carry out clinic’s weekly in salons all over.

The Beauty School attended as one of the finalists, but were delighted to be crowned winner of the ‘Training Academy of the Year’ category, and after celebrating in glitz and glam style, took the trophy home from the glamourous event. This award commends the hard work of The Beauty School trainers and office staff, and recognises the sectors high standards. It acknowledges and honors the impeccable and tireless work to everyone as a team. Not only does this award underline our own success but we hope it will inspire the next generation of talent, helping to excite the industry across the country and beyond.

“We are absolutely over the moon to win the award for Training Academy of the Year. We would like to take this opportunity to thank each and every person that voted for us, and for your continued support throughout the year – your dedication and passion to the beauty industry, work and careers continues to keep us inspired to approach each course with even greater love for what we do! We are grateful that you chose to train with us. Thank you to our amazing team of trainers and office staff who worked together to achieve this success. And well done to all the finalists!” – Elizabeth Feehan, Director of The Beauty School

Northern Ireland’s best professionals gathered on Sunday evening (9th July) at the Crowne Plaza Hotel in Belfast for the Northern Ireland Hair & Beauty Awards in recognition of the best in the industry. The Northern Ireland Hair & Beauty Awards celebrate the amazing breadth of talent and style in this country. The awards attracted thousands of nominations from the public, who voted for their favourite hair and beauty guru’s.

The awards, hosted by Pamela Ballantine, showcase Northern Ireland’s creative talent, rewarded those who excelled in their field and perhaps more importantly – celebrated together as one powerful and exciting sector at the gala dinner.

The Beauty School in Warrenpoint, Co. Down is Ireland’s leading beauty training academy and sole distributor in Northern Ireland and Ireland for High Definition Brows (HD Brows) and Makeup, Nouveau Lashes, MiniMi Body Wrap, Bellamianta Tan, Gamax Nails and much more. The Beauty School also has the only Collagen Wave machine in the whole of Ireland and carry out clinic’s weekly in salons all over.

The Beauty School attended as one of the finalists, but were delighted to be crowned winner of the ‘Training Academy of the Year’ category, and after celebrating in glitz and glam style, took the trophy home from the glamourous event. This award commends the hard work of The Beauty School trainers and office staff, and recognises the sectors high standards. It acknowledges and honors the impeccable and tireless work to everyone as a team. Not only does this award underline our own success but we hope it will inspire the next generation of talent, helping to excite the industry across the country and beyond.

“We are absolutely over the moon to win the award for Training Academy of the Year. We would like to take this opportunity to thank each and every person that voted for us, and for your continued support throughout the year – your dedication and passion to the beauty industry, work and careers continues to keep us inspired to approach each course with even greater love for what we do! We are grateful that you chose to train with us. Thank you to our amazing team of trainers and office staff who worked together to achieve this success. And well done to all the finalists!” – Elizabeth Feehan, Director of The Beauty School