Nouveau Lashes wins The Queen’s Awards for Enterprise in International Trade

The multi award winning training academy, The Beauty School, are the only distributors and training academy in the whole of Ireland for Nouveau Lashes. Nouveau Lashes are delighted to announce they have been awarded The Queen’s Award for Enterprise in International Trade.

As pioneers of the most significant treatments in the beauty industry today – including state-of-the-art individual extensions and the revolutionary LVL natural lash treatment, Nouveau Lashes are a global brand that has set the benchmark for lashes that define the market and as such are thrilled to receive this prestigious recognition.

The Queen’s Awards for Enterprise is an awards programme for businesses and other organisations who excel at international trade, innovation or sustainable development. They are the highest official UK awards for businesses.

In addition to its UK network of training academies, Nouveau Lashes now trades across 52 countries around the world. The company’s focused approach on market-leading innovations in treatments and products has seen them consistently grow sales and expand into new markets. Last year alone, its export performance contributed to a 41% increase in turnover.

Nouveau Lashes was co-founded by two of the UK’s leading Permanent Cosmetics Artists, Bridgette Softley and Karen Betts, who are passionate about helping people living with hair and lash loss conditions.

On receiving this esteemed accolade Bridgette Softly says:

“I am extremely proud that Nouveau Lashes has been awarded a Queen’s Award for Enterprise in International Trade. As a business, we take great pride in developing world-leading training and products for the beauty industry. We have seen rapid expansion both in our international markets and the UK, and so it is tremendously exciting that our business and its employees have been recognised with this prestigious award.” 

The Queen’s Awards for Enterprise are awarded to businesses for outstanding achievement in four categories International Trade, Innovation, Sustainable Development and also for Promoting Opportunity and is valid for five years.