Established in 2005 by two beauty industry pioneers – Karen Betts and Bridgette Softley, Nouveau Lashes have helped people unleash the power of their eyes. So much so, they’ve become the unquestioned authority in lash care among professionals, crowned with the Guild Awards of Excellence for the last four years in a row.

Their revolutionary treatments are offered through leading beauty salons internationally – delivered by skilled beauty therapists trained to the Nouveau Lashes highest standard. And guess what, every product we create is cruelty-free and gentle to the natural lash. Join our #LashGang today.

Nouveau Lashes are a rapidly expanding global brand offering professional award-winning eyelash products and training. Whether you want to enhance your client’s natural eyelashes with our revolutionary LVL Enhance treatment, create a custom Express look for a special occasion, Extend with the ultimate in individual extensions, or create a fully customised look with SVS, we have the perfect solution to make your clients dream lashes a reality. To guarantee the best results every time, we lead the way in professional salon standards and training. Nouveau Lashes have also reinvented the approach to aftercare and ongoing support. So, you’ll always have the peace of mind of knowing that your client’s lashes will look their best for longer, and never have to worry about the risk of damage.


If you love lashes, beauty and helping people feel great - you could turn your passion into a lifelong career by becoming an accredited Nouveau Lashes Technician. Whether you’re a newcomer to the beauty industry, qualified beautician / planning a complete career change or simply looking to learn new skills - Nouveau Lashes has been the UK and Ireland’s leading light in developing treatments, training and stunning premium products. We've also been awarded the honour of Best Lash Supplier for the 4th time by the Guild of Beauty Therapists.